Privacy Policy
Introduction
This Privacy Policy explains how EyeScout.ai (“we”, “us”, “our”) collects, uses, and safeguards personal information when you visit our website, subscribe to our newsletter, or use any services we provide. We designed this policy to meet common privacy expectations for modern websites, including requirements set by the EU General Data Protection Regulation (GDPR), the ePrivacy Directive, and guidance from Google products such as AdSense. Because technology and regulations evolve, we may update this document periodically; if we do, we will revise the “Last Updated” date at the top of the page.
What we collect
We collect information that you voluntarily provide (for example, when you submit your email address to join our newsletter or contact us) and information that your browser automatically shares (such as IP address, device type, approximate location, and basic usage analytics). We may also store cookies or use similar technologies for core site functions (like remembering preferences), performance measurement, and ad‑supported monetization if and when enabled. We implement data minimization: we only collect what is necessary for the stated purpose.
Cookies and similar technologies
Cookies are small text files placed on your device. We use first‑party cookies for essential functionality and analytics, and we may allow trusted partners to set third‑party cookies for advertising and measurement. If Google AdSense or similar vendors are active, they may use cookies to serve ads based on previous visits to this and other sites and to limit ad frequency. You can block or delete cookies in your browser settings; note that some site features may not function properly without essential cookies.
Personalized advertising and Google AdSense
If we enable AdSense, Google and its partners may serve personalized or non‑personalized ads on our pages. When personalized ads are active in your region, consent is required for users in the European Economic Area and the UK. We display a consent banner and honor your choices. Google may use advertising cookies and device identifiers to tailor ads and measure performance. You can manage Google’s ad settings at https://adssettings.google.com and learn more about how Google uses data at https://policies.google.com/technologies/ads. We also support non‑personalized ads where allowed. Our intent is to respect your preference and local law.
Lawful bases (GDPR)
Under the GDPR, we process personal data based on one or more lawful bases: (a) consent (for example, for non‑essential cookies or marketing emails), (b) contract (to deliver content you request), (c) legitimate interests (such as securing our site and understanding aggregated usage), and (d) legal obligation (when authorities lawfully require information). Where consent is the basis, you may withdraw it at any time using controls provided on our site or by contacting us.
Your rights (GDPR & UK GDPR)
Depending on your jurisdiction, you may have the right to request access to your data, correction, deletion, restriction of processing, data portability, and the right to object to certain processing, including profiling for marketing. You also have the right to lodge a complaint with your local supervisory authority. We will respond to valid requests within the timeframe required by law and will ask you to verify your identity before we act on sensitive requests.
US privacy (CPRA/CCPA)
For eligible California residents, the California Consumer Privacy Act (as amended by the CPRA) grants rights such as knowing what personal information is collected, requesting deletion, opting out of “sale” or “sharing” of personal information (as those terms are defined by law), and non‑discrimination for exercising your rights. If these laws apply to our processing, we will provide a mechanism to submit such requests. We do not knowingly sell personal information for money; if our use of advertising cookies is considered “sharing,” we will honor opt‑out signals and provide a clear opt‑out control.
Data retention
We keep personal data only for as long as necessary to fulfill the purposes described here or as required by law. Newsletter subscriber emails are retained until you unsubscribe or we discontinue the newsletter. Analytics data is typically aggregated and retained in non‑identifiable form after a short period. We periodically review retention schedules and securely delete or anonymize data that is no longer needed.
Security
We apply reasonable technical and organizational measures to protect personal data from unauthorized access, alteration, disclosure, or destruction. No method of transmission over the Internet or electronic storage is perfectly secure, so we cannot guarantee absolute security. You can help by using a secure, up‑to‑date browser and safeguarding your devices and passwords.
Children’s privacy
Our content is intended for a general audience of adult professionals in sport and technology. We do not knowingly collect personal data from children. If you are a parent or guardian and believe that a child has provided us personal information, please contact us and we will promptly address the issue in accordance with applicable law.
International transfers
If you access our services from outside the country where our servers are located, your information may be transferred across borders. When we transfer personal data from the EEA/UK to jurisdictions that have not been deemed to provide an adequate level of protection, we rely on appropriate safeguards such as Standard Contractual Clauses where applicable.
Third‑party links and embedded content
Our site may link to third‑party websites or embed content (for example, match videos). These third parties operate under their own privacy policies. We are not responsible for their practices, and we encourage you to review their policies before engaging with their sites or services.
Your choices and controls
You can manage cookies in your browser and via our consent banner. You can unsubscribe from our newsletter at any time using the link included in each email. If you wish to exercise a privacy right, please contact us using the details below. We may need information from you to verify and process your request.
Contact
For privacy inquiries or to exercise your data rights, contact us at privacy@eyescout.ai. If you are in the EEA or UK, you also have the right to contact your local supervisory authority. We aim to respond to legitimate requests within 30 days or as required by law.
Changes to this policy
We may update this policy from time to time to reflect legal, technical, or business developments. The updated version will be posted on this page with a new “Last Updated” date. Significant changes will be highlighted for a reasonable period after publication.